Making Money on YouTube: Plain Answers

Updated October 11, 2026

How YouTube pays, what you need before it pays you, and how to estimate your own earnings. We stick to what YouTube publishes and to your own numbers: no invented averages.

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The short version

  1. YouTube only shares ad revenue with channels in the YouTube Partner Program. Today, joining takes 1,000 subscribers plus 4,000 public watch hours in the last 365 days or 10 million Shorts views in the last 90 days.
  2. Once you are in, the number that tells you what a view is worth is your RPM: what you earn per 1,000 views, after YouTube’s share.
  3. RPM differs from one channel to another, so the only reliable estimate starts from your own RPM in YouTube Studio.